Most organizations consider customer service an overhead while it is an opportunity. It allows you to drive continued value from the customer even after the sale. Successful businesses understand that customer service doesn’t just help you retain customers but also gain more revenue. It is an underrated tool to enhance your marketing and sales efforts through referrals, testimonials, and classic word-of-mouth. However, it is critical to service customers in real-time without delays. With the emergence of AI, this requirement is rather achievable. 

With AI, it is possible to support your customers across their journey by assisting them on the go. Also, the possibilities could be more realistic with AI-led chatbots and machine learning (ML) capabilities like NLP and instant data analysis. Finally, with the growing adoption of vector databases, businesses can tap into unstructured data to cater to their customers.

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