Masking data to protect confidentiality has become a mandate more than ever before. As enterprises attempt to mitigate their workloads to multi-tenant cloud environments and data lakes etc., it makes perfect sense to revisit the masking strategies and be prepared for the future. That, too, when compliance regulations have tightened their grip over potential defaulters. 

That’s exactly why entity-based masking is gaining acceptance across industry facets. It moves sensitive data across the landscape without exposing it. This enables organizations to comply with privacy regulations such as the GDPR, CCPA, and HIPPA.