In the era of Digital Transformation (DX), we are often told that “data is the new oil.” However, for many enterprises, that oil is crude, unrefined, and full of sludge.

Consider the automotive, manufacturing, or healthcare industries. For decades, technicians and operators have been typing notes into free-text fields. These millions of records contain critical information about asset health, maintenance history, and compliance. But because they are unstructured, full of typos, and riddled with domain-specific slang, they remain invisible to standard analytics tools.