Data growth was a direct result of the popularity of the world wide web. Increased traffic on websites and web-based applications were also some of the factors. Web data collection began as an instrument for debugging web applications by analyzing log files and erroneous outputs. However, it was not limited to this as people started submitting information online by filling out sign-up forms or through simple web interactions.
During the 1990s, organizations started realizing this data’s potential, exploring other touchpoints, and using it to drive business decisions. This was when the era of data began. The era in which we are living today. But none of it has been that simple. Data and its processes have undergone significant transformations over the years, each of which came as a modernization requirement.