Data storytelling is the process of combining complex data from various sources to present and communicate various business insights in a concise, visual, and analytical form. The goal is to help businesses make informed decisions by presenting data in a meaningful and actionable manner. 

Why Is It Important in Today’s Data-Driven World?

It is an essential soft skill because in the vast swathes of data that we deal with in today’s world, it is very easy to get lost and not make the best use of the data there is. There is a need for concise delivery of data analysis and findings to non-technical business stakeholders to make any kind of actionable insights.