Did you know that email Send Time Optimization (STO) can improve the open rate by up to 93%? Awesome! Or it might only be 10%. A slightly more credible case study claims that message delivery at the right time resulted in an open rate of 55%, a click rate of 30%, and a conversion rate of 13%. I’ll take that increase any day if there’s a positive ROI. 

Optimization can be applied to any number of problems. It can be applied equally to content, where it may be to the customer’s benefit, as it can be applied to price, where optimization can deliver the maximum possible price for merchants. 

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