Your sales agents or service reps are busy managing their workflows in Salesforce. Timely attention to key events is necessary for these users to be effective in their roles. Alerts or notifications play a crucial role in providing real time information for Salesforce users and their managers on key changes that need immediate attention. For example, you can alert sales agents regarding key changes in their opportunities or service agents on cases that need immediate attention. This article talks about different ways you can set up notifications in Salesforce. 

Salesforce’s bell notifications for users are available for both desktop and mobile apps. You can customize the title and body for these notifications so that it suits your business use case. You can also define a target navigation page so that when a notification is clicked, the user lands on that page. You have two options for navigation target — to a record page or a page reference in Salesforce. You must specify one target for your notification.