What Is Digital Transformation?
Digital transformation is a process that prioritizes a customer-centric and technology-focused approach to all aspects of a business. It leverages advanced technologies such as AI, automation, and cloud computing to optimize data usage, improve decision-making, and enhance customer experiences. This process not only transforms customer expectations but also generates new business opportunities.
While many organizations initiate digital transformation to address a specific market challenge, it is not a one-time solution. Instead, it is a continuous adaptation to a dynamic environment that aims to establish a technical and operational foundation for a flexible response to changing customer needs, market conditions, and global events.