Despite useful features offered by software, sometimes software pricing and packaging repel consumers and demotivate them to even take the first step of evaluation. Rarely, we have seen software/hardware used for the full 24 hours of a day but still, as a consumer, I am paying for the 24 hours of the day. At the same time, as a cloud software vendor, I know my customer is not using cloud applications for 24 hours but still, I am paying the infrastructure provider for 24 hours.

On the 23rd of July, 2024, we brainstormed about the problem and identified a solution. License with daily time fencing can help consumers by offering them a cheaper license and can also help ISV in infrastructure demand forecasting and implementing eco-design.