For the past few months, I’ve been digging into integration as the key to the omnichannel experience.

It’s an interesting challenge in that I’ve been given the mission of creating architectural content based on common solution adoption patterns. That’s very different from most of the traditional marketing activities usually associated with generating content for the sole purpose of positioning products for solutions. When you’re basing the content on actual execution in solution delivery, you’re cutting out the chuff. 

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