E-commerce merchants are no strangers to the concept of a product recommendation system. However, traditional implementations have their limitations. Here, we’ll delve into how I infused generative AI into Shopify’s product recommendation application, Search and Discovery.

The approach was straightforward; I only used two GenAI prompts to implement the entire system. I will cover these two prompts in detail and discuss the challenges I faced dealing with LLM hallucinations. I will show how I leveraged both DataStax’s Vector Search capabilities and the LangStream framework to simplify the entire design. 

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