With all the buzz about large language models, vectors, and vector search, it’s important to take a step back and understand how these artificial intelligence technology advancements translate into results for an organization and, ultimately, its customers. 

The Problem

Today, we met with the Promotions team. They’re looking for our help in making some smarter decisions about customer advertisements, offers, and coupons. Right now, promotions are mainly based on geographic markets. So, promotions sent out to customers in one city will be different from promotions offered to customers in another city. Thus, these campaigns have to be planned out ahead of time.