A new team spins up a service. They wire together a CI pipeline, stitch in some Terraform for infrastructure, and maybe — remember to add monitoring. Another team does the same, but with different tools, different conventions, and different assumptions.

Fast forward a few months, and what was once a fast-moving engineering org is now struggling with undocumented know-how, snowflake pipelines, and production incidents caused by inconsistent practices. Developers spend more time debugging environments than delivering features. Platform teams are stuck firefighting, trying to enforce standards that retroactively were never embedded in the first place.