DevOps, as initially conceived, was more of a philosophy than a set of practices—and it certainly wasn’t intended to be a job title or a role spec. Yet today, DevOps engineers, site reliability engineers, cloud engineers, and platform engineers are all in high demand—with overlapping skillsets and with recruiters peppering role descriptions with liberal sprinklings of loosely related keywords such as “CI/CD pipeline,” “deployment engineering,” “cloud provisioning,” and “Kubernetes.”

When I co-founded, my investors pushed me to define my target market better. For example, was it just DevOps or also SREs, cloud and platform engineers, and other end users? 

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