In this hands-on tutorial, you’ll learn how to automate sentiment analysis and categorize customer feedback using Snowflake Cortex, all through a simple SQL query without needing to build heavy and complex machine learning algorithms. No MLOps is required. 

We’ll work with sample data simulating real customer feedback comments about a fictional company, “DemoMart,” and classify each customer feedback entry using Cortex’s built-in function. We’ll determine sentiment (positive, negative, neutral) and label the feedback into different categories.