Business analytics is the practice of using data and statistical analysis to help businesses make better decisions. This can involve analyzing data to identify trends, patterns, and relationships and using that information to help businesses make better decisions about their operations, marketing, and strategy.

The value of Business Analytics is clear. Data-driven decisions can help businesses measure their performance, understand their customers, and, most importantly, drive growth. With an increasing number of businesses relying on APIs as their de facto digital supply chain, there is even more data out there for enterprises to measure and analyze. Yet many are missing out by not making the most of their API business analytics or even using them at all.

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