If you’ve ever worked at a startup, you know the rhythm: you’re in constant motion, juggling priorities, shipping fast, putting out small fires, and trying not to light new ones. It’s a bit like running a restaurant during dinner rush: the orders keep coming, and you’re too busy cooking to notice that the stove needs cleaning.

After months of sprinting to ship new features, first full-stack session recordings, then our MCP server, then support for annotated recording screens, and most recently, a browser extension and VS Code extension… We finally took a breath and looked at something we hadn’t touched in a while: our CI/CD pipelines.